“The death services market is very big – $20bn a year – and customer approval is low,” says Jon Callaghan, a partner at True Ventures, an investor in Better Places.

One small step for rescued Javan loris takes it back to the wild (Image: International Animal Rescue) Conservationists released 65 critically endangered Javan slow lorises back to the trees after rescuing them from poachers.

Jimmy Fallon with an aardvark and and animal expert Robert Irwin. When comedian Kevin Hart co-hosted "The Tonight Show" with Fallon, Irwin was a guest and brought some exotic animals to the set that caused Hart to run off the stage.

If he were to visit Suffolk Wildlife Trust’s Carlton Marshes nature reserve on the edge of Lowestoft, he would learn how – with its dog ambassador scheme – it has managed to turn conversation into conservation.