Shelf shock: soaring supermarket prices shoppers find hard to swallow

Shelf shock: soaring supermarket prices shoppers find hard to swallow

The cost of consumer goods is spiralling at such a rate that retail analysts have coined a new term, shelf shock .Nestlé, the owner of KitKat, Häagen-Dazs and Felix cat food, became the latest consumer goods group to warn of more pain to come on Thursday, saying it had raised prices by 5.2% in the first three months of this year and that rising production costs would force another increase soon.