Ben & Jerry's Launches 'Doggie Desserts', an Ice Cream Aimed at Dogs

Ben & Jerry's Launches 'Doggie Desserts', an Ice Cream Aimed at Dogs

The company focused on the animal market - in this case dogs - due to the existence of an increase in pet adoptions , all this derived from confinement due to the pandemic.

Ben & Jerry’s is releasing a range of ice cream just for dogs

Ben & Jerry’s is releasing a range of ice cream just for dogs

And in case you’re wondering, Doggie Desserts can also be eaten by humans with no issue, although you might not find the flavours as tasty as the usual ice creams.

Ben & Jerry's launches ice cream desserts for dogs

Ben & Jerry's launches ice cream desserts for dogs

The new line of Doggie Desserts was created to honor the pups in the company's corporate office, which, according to it's website, has up to 40 cute canines snuggled under its employees' desks on any given day.Meet Rosie, for whom the new pup-friendly ice cream was named.

Doggie desserts: Ben & Jerry's enters the pet food business

Doggie desserts: Ben & Jerry's enters the pet food business

Lindsay Bumps, a global marketing specialist with Ben & Jerry’s, said the company had been eyeing the exponential growth in pet spending and started developing its dog treats early last year.