Sainsbury’s launches adorable collection of Christmas jumpers for dogs

A split image of a dog wearing two different Christmas jumpers from the Sainsbury's TU collection
Awwww (Picture: Sainsbury’s)

Christmas Jumper Day is just under a month away – it’s time to get your outfit in order.

While you’re browsing for the most jolly (or ridiculous) look to sport this year, don’t forget to pick something up for your pooch.

After all, your furry friend deserves to feel festive, too.

Ahead of the big event, Sainsbury’s has just launched its Tu range of Christmas jumpers for dogs , and the designs are adorable. Choose from a multi-coloured Fair Isle pattern in light blue, featuring cakes, Santa Claus, Christmas trees and baubles or an understated checkered coat in red and black.
There’s also a ‘family blue’ coat with the words ‘Santa’s little helper’ scrawled on top.

For a more traditional style, dress your pooch up as a miniature, hairy elf or Father Christmas (beard not included).

The collection features four jumpers in total, along with two coats and two Harris Tweed leads.

It’s pretty affordable too, so you could get more than one design – £14 for jumpers and £12 for the coats, with the range available in-store and online.

Sizes range from small to extra large, so all breeds can get in on the fun.

If you’d like something a bit more luxurious, swing by Hackney and visit The Merchant’s Tail – a pop-up dedicated to cats and dogs .

Get Educated. The first step to being an outstanding pet owner, according to Dr. Becker, is taking responsibility. “Nobody ever says ‘I was a lousy pet owner.’ It’s always the pet’s fault.” Learn the peculiarities of your pet’s breed such as how much exercise they need, how gregarious they are, how much maintenance their coat requires, how often they need to go outside, and about new technologies, products, and nutrition that might help you care for your pet. Knowing the basics about your pet’s upkeep ensures you won’t be caught off guard by troubling behavior.

Hosted by pet labels Cheshire & Wain and Fetch & Follow, the shop opened last week and will run until 8 December.

In addition to shopping opportunities, visitors can take part in pet-themed workshops and other experiences such as getting a pic taken of their beloved animal in the photo studio with a professional photographer.

Treats will be handed out to felines and pooches as well.

And if you’re looking for a jumper for yourself, may we recommend one with a design that is meant to be a dog – but looks like someone patting a penis ?

Yes, really.

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