Millionaire breeders who sold bulldog puppies for £20,000 must pay it all back

Millionaire dog breeding pair hit with ?400,000 fine
Karl and Victoria Shellard illegally bred bulldogs and forced them to have back-to-back pregnancies (Picture: Wales News Service)

A millionaire couple who illegally bred dogs to exploit the pet boom must repay their earnings — nearly £400,000.

Karl and Victoria Shellard artificially inseminated bulldogs to have back-to-back pregnancies, a court heard. Selling bulldog puppies for up to £20,000 each, their business Posher Bulls became ‘internationally recognised’.

But they repeatedly ignored advice to apply for a breeding licence — and illegally bred 67 litters over six years.

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They claimed to be ‘distinguished, experienced breeders’ — yet regularly forced dogs to deliver more than one litter a year.

‘That is something legitimate breeders never do,’ prosecutor Tim Evans told Cardiff crown court. The scale of their operation emerged when officers raided their home in Bonvilston, south Wales, in 2019. Karl, 43, and Victoria, 40, yesterday admitted breaking animal welfare laws and were ordered to pay back the £372,531 their venture earned.
They advertised illegally bred bulldogs online (Picture: Wales News Service)

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The couple claimed to be ‘distinguished breeders’ but forced their dogs to have multiple pregnancies a year (Picture: Wales News Service)
Judge David Wynn Morgan told the pair: ‘You were running a puppy farm to make money and you made a great deal of it indeed.

‘You could have run an extremely profitable business if you were properly registered but you’re going to pay the price for that folly.’

The judge added that people in west Wales will still remember the ‘sickening’ stories of the puppy farms and dogs breeding in ‘appalling and squalid’ conditions.

‘The result of those scandals was the legislation put in place to monitor and regulate the breeding of dogs,’ he said.

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‘That is why you were obliged to register your business so it could be properly regulated but you chose not to do it.’

The laws around buying puppies and kittens in Wales introduced were also changed last year.

Animals must now be sold at the same premises where they were bred, and by the people who bred them.

New owners should be able to see where their animals were born, along with its mother if they wish.

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