All of the dogs featured so far on the new Dogs on Zoom program have people applying to adopt them. When the adoptions are finalized, the shelter will provide a curbside pickup to keep the exchange as contact-free as possible during the coronavirus pandemic . The adoption fees will also be free, since the Pedigree brand sponsors dogs adopted through the program. Nashville Humane Association was the first beneficiary, but Pedigree is in talks with a number of shelters around the country to schedule virtual adoption events throughout May and into June, according to Craig Neely, vice president of marketing at Mars Petcare.
“During this time of social distancing and shelter-in-place orders, many people are turning to pets for companionship,” he told TODAY in an email. “The Pedigree brand wanted to help share this new best practice of virtual adoption, making it easy for people to find their new best friend, and for adoptable pets to find their forever homes.”Scheduled dates include SPCA Florida in Lakeland, Florida, on May 14, 15 and 18; The Little Guild in Cornwall, Connecticut, from May 19-21; Louisiana SPCA in New Orleans on May 22, 25 and 26; Fairfield Area Humane Society in Lancaster, Ohio, from May 27-29; and Dallas Pets Alive in Dallas from June 1-3.
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As new events are confirmed, they’ll be added to the Dogs on Zoom website at MeetYourNewDog.com. The site also offers a free digital toolkit for any shelter interested in creating virtual adoption events.
Of course, adopting a pet is a lifetime commitment . For people who won’t have time to care for a dog once they return to work, there are other ways to help, such as participating in online fundraisers for shelters.On April 16, the nonprofit Michigan Animal Rescue League in Pontiac, Michigan, launched a videoconferencing fundraiser in which people can “rent” an adoptable dog, cat or kitten to appear in Zoom meetings. A 15-minute cameo garners a $50 donation.
Audrey Blaylock, communications manager, said it’s already proven a success, with pets appearing in business meetings, virtual happy hours and children’s birthday parties.
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