Half of dog owners spend more on their pet’s birthday than their partner’s, poll says

A STUDY has revealed how much dog owners spoil their pets on their birthday.

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The study by Forthglade found that British dog owners spent an average of £62 on their dog’s birthday this year. The research also discovered that 50 percent of those in a relationship were not ashamed to admit that this was more than they spent on their partner’s birthday. And 73 percent claim their canine companion is their ‘soulmate’.

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The research found that 70 percent of owners celebrate their dog’s birthday every year and 22 percent said it is one of their favourite days of the year. 24 percent said the day has become even more special since lockdown began.

It's certainly unpleasant to take your dog outside when it's snowing or raining, but don't forget that dogs' paws are just as sensitive to heat as human skin.

As for gifts, 54 percent said their dog receives new toys for their birthday, 33 percent get a new collar and 40 percent will be taken on an extra-long walk as a birthday treat.

A gourmet meal, either handmade by their owner or bought in especially, is created for 39 percent of pampered pooches, while 29 percent enjoy a deluxe breakfast and 27 percent even receive a dog-friendly birthday cake.

Happy birthday is sung to 31 percent of pets, 18 percent of dogs will receive a birthday card and 11 percent like to settle down and watch a dog-themed film like Lassie or 101 Dalmatians.

READ MORE:What job was your dog born to do and which breed suits your lifestyle

Dog birthday

A study has revealed how much dog owners spoil their pets on their birthday. (Image: Instagram/the_adventures_of_ori)

Dog birthday

Half of owners spend more on their dog's birthday than on their partner. (Image: Instagram/luna_hunter_wirehairedvizla)Gerard Lovell, managing director of Forthglade, said: “It’s no surprise to hear people enjoy making their dogs feel extra special, especially during a year where relationships with our beloved dogs have proven so valuable and appreciated by so many.

“We hope our limited-edition birthday recipe will be the icing on the cake for many dogs enjoying extra TLC. Making this special meal seemed the perfect way to recognise our 50-year history making natural dog food for the nation’s canine companions.”

Don’t Let Your Dog Ride in the Back of Your Truck Unrestrained. An estimated 100,000 dogs die each year from riding in pickup beds each year, and that doesn’t take into account all of the injuries seen each year. Dogs in pickup beds are also at risk of being hit with debris that can cause injuries.

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dog birthday

On average, owners spent £62 on their dog's birthday. (Image: Instagram/harpertheswissy)To celebrate the nation’s dogs, Forthglade is launching a limited-edition sardines, haddock, potato and broccoli birthday meal. Available to buy now for £1.45, the recipe contains 75 percent sustainably sourced Devon fish.

The study comes as the demand for pets has skyrocketed during the pandemic with more people wanting a furry companion by their side. With an increasing demand, costs have increased too with some pet prices reaching £4,000.

Research from Burgess Pet Care has revealed that cocker spaniels are the most popular breed of dog purchased since the first lockdown. In second place comes miniature dachshunds, followed by springer spaniels, French bulldogs and cockapoos.