After an hour of trying to cajole my dog Lyra into watching DOGTV – which launched in the UK and Europe this morning – I had some pressing questions: “What am I doing with my life?” and “why is this starting to feel like that scene in A Clockwork Orange?”.

But now she’s outfitting humans — with face masks to protect one another from the coronavirus.For 17 years, Ada Nieves has designed elaborate outfits for pets to wear at home or in commercials, TV shows and movies.

Taking the research one step further, the SPCA last year collaborated with the producer John McLaughlin, best known for his work with Westlife, Blue, and 5ive, to create Paws, Play, Relax, a charitable record designed for dogs.